Dutch Auction & Orchid Nursery
9th September 2015
We're always on the lookout for fresh new ideas and inspiration and on a recent trip to Holland we visited the world's largest Plant Auction at Aalsmeer and an fully automated Orchid Nursery nearby.
Click on the picture above to view the video on YouTube
Dutch Auction at Aalsmeer
The Flora Holland Plant Auction at Aalsmeer is a very impressive operation it covers an area of 220 Football pitches and processes a staggering 12 Billion plants and flowers every year. This represents 60% of the total international trade in Plants and Flowers.
In Dutch auctions, bidding starts at the highest price which then works its way downwards. As the auction clock ticks away, the price of the auction lot reduces. The first bidder to buzz in stops the clock and secures the lot at that price.
Dutch auctions are an effective method of getting the sale through quickly. An interested buyer cannot afford to let the price drop to such a low level that someone else might jump in and secure the purchase. He's already pre-booked airfreight space for the flowers and plants to be shipped that day and the customer at the other end is expecting to receive their flowers for their shops. So the buyer cannot afford to come away empty-handed.
Orchid Nursery
It was really interesting seeing how the automated lines of Orchids are sorted into different categories, before being boxed up for dispatch. The machine automatically identifies the colour of the orchid as well as the maturity of the plant. If a customer has requested boxes of Orchids with mixed colours the machine sorts the orchids into rows that have mixed colours.
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